Privacy Policy

Fender understands your concerns about privacy. So, we want you to understand your choices and what types of information we collect on this site and what may happen to that information.

If you have questions or concerns regarding this Privacy Policy, you should contact us at:

Fender Musical Instruments Corporation

Attn: Legal

17600 N. Perimeter Drive, Suite 100

Scottsdale, AZ 85255, USA

Effective Date: 5 August 2016

Fender Musical Instruments Corporation and all of its U.S. and foreign subsidiaries and affiliates (“Fender” or “us” or “we”) take seriously the confidentiality of your personal information. The following Privacy Policy sets forth our information gathering and dissemination practices for Fender.

1. Consent


2. Amendments to Privacy Policy

Fender reserves the right to modify or amend this Privacy Policy at any time. Notice of changes to this Privacy Policy will be communicated to you in advance.

3. Information We Collect

You are not required to provide personally identifiable information in order to visit any Fender website. You must, however, register and provide personally identifiable information in order to access certain portions of the website, shop Fender products online, be placed on Fender's E-News Service List, join the Fender Community and to enter contests and other promotions.

A. Personally Identifiable Information

Fender may collect information you voluntarily share with us, including any content, record, or electronic communication of any kind, including without limitation your (1) name and contact information, (2) financial information for e-commerce purposes, (3) demographic information, and (4) other personal information, subject to applicable laws and the terms of this Privacy Policy. Fender also collects other information that is potentially identifiable to you, but results solely from your visit to our website. For example, we may collect Internet Protocol (“IP”) addresses. We may use web beacons and cookies, which may be placed on your computer when you access the website.

a. IP Addresses

Your Internet Protocol ("IP") address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. By collecting your IP address, Fender's server may record the referring page that linked you to the Fender website (e.g., another website or a search engine), the pages you visit on this website, the website you visit after this website, the ads you see or click on, other information about the type of web browser, computer, platform, related software and settings you are using, any search terms you have entered on this website or a referral website, and other web usage activity and data logged by our web servers. Fender may also use your IP address to help diagnose problems with our servers, gather broad demographic and geographic information, and administer our website. Fender may also link this information with your personally identifiable information when Fender feels that it is necessary to enforce compliance with its rules and policies, terms of service, or to protect its website, customers or others.

b. Web Beacons

Web beacons are Internet tools, such as transparent images on a website or in e-mails that we may send you that help us to determine, for instance, whether a page has been viewed or an e-mail opened. For example, when you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the e-mails we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can contain a web beacon.

c. Cookies

Fender may use cookies to track the use of its website and to facilitate and enhance your experience. “Cookies” are small pieces of electronic data that are stored by your browser on your computer’s hard drive. The cookies enable Fender to facilitate access to different aspects of the website. For example, by showing when and how you and others visit its website, cookies help Fender to see which pages of the website are popular and which are not. Cookies can also help Fender to improve your enjoyment of this website, for example, by remembering your address or other personal information when you request information or services on the website. Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies. Please be aware that disabling this function may impact your use and enjoyment of this website.

d. Google AdWords Remarketing

Fender use Google AdWords Remarketing to advertise Fender products across the Internet. AdWords Remarketing will display relevant ads tailored to you based on what parts of the Fender website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. The cookie is used to say "This person visited this page, so show them ads relating to that page." AdWords Remarketing allows Fender to tailor our marketing to better suit your needs and only display ads that are relevant to you. How to Opt Out of Remarketing and Advertising: If you do not wish to participate in our AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager.

4. How We Use Your Information

Fender uses personal information you share with us either

- based on your consent, or

- insofar as such processing is necessary for the performance of a contract between you and Fender, or

- insofar as such processing is necessary for the performance of a contract between you and Fender, or

Sale and Customer Service: Fender uses your information to fulfill your order and provide you with customer service.

Direct Marketing: Fender, we may uses your contact information for its own marketing purposes, e.g. to update you on our latest products, promotional offers and events.

If you are an existing customer and have provided your email to Fender in the course of a commercial transaction with Fender, we may use your email to contact you by email about goods and services similar to those which were the subject of a previous sale. If you do not wish to be contacted for such marketing purposes and wish to opt out, please contact us

Fender does not sell, rent or loan any of your personally identifiable information to any third party.

Fender may, however, use and share information with third-party data processors specifically engaged by Fender in the processing of your information received via the Fender website. Fender may also share your information with our foreign and domestic affiliates and subsidiaries and third-party suppliers, which may require sending your personal information to another country outside of the EU, where national laws may provide for a data protection level that is not equivalent to EU standards.

Website Administration: Fender will use your information to administer its site and maintain your account (including troubleshooting, data analysis, testing, site improvement, website security).

In order to protect any data transfers outside of the EU Fender has established legal safeguards to protect your personal data by entering into the Standard Contractual Clauses for data controllers located outside of the EU.

You may request a copy of such contracts here:

Fender Musical Instruments Corporation
17600 N. Perimeter Drive, Suite 100
Scottsdale, AZ 85255, USA
Attention: Legal Department

Fender will use your personally identifiable information only for the purpose of communicating to and with you as requested or any other purpose for which you disclose it specifically to us. If you wish for us to cease use of your personally identifiable information in any way, you may contact us at any time as set forth below.

Without your consent Fender will use any personal information you provide only insofar as such processing is permitted by applicable law, e.g. for the performance of a sales contract with you or where such processing is necessary for compliance with a legal obligation to which Fender is subject.

In addition, Fender may use and share aggregated anonymous information that does not uniquely identify you when it enables Fender to improve and enrich our services and website content.

Fender reserves the right to use and share your information where such disclosure may be required by law.

5. Recipients of Personal Information

Any personal information collected may be shared with those individuals specified in Fender’s Standard Contractual Clauses for data controllers located outside of the EU.

6. Retention

Fender will store any personal information we process on the legal basis of your consent to this Privacy Policy until you withdraw your consent.

Personal information that processed on another legal basis (e.g. for the performance of a contract between you and Fender) is stored for 5 years.

7. Access by Children

This website is not intended for use by children age under age 16. No one under age 16 is allowed to provide any personally identifiable information or use Fender public discussion areas, forums and chats or participate in any contests or any other promotional activities, and Fender does not knowingly collect or use information from children under age 16 through this website.

To subscribe to newsletters and to participate in other activities where personal information is divulged on this website, you must be age 16 or older. Minors under the age of 18 are required to get the permission of their parent(s) or legal guardian(s) before subscribing to anything on this website.

8. Choice/Opt-Out

If you have actively (opt-in) registered to receive Fender's E-News Service List, you may also receive commercial email regarding upcoming Fender promotions and events. If you receive Fender's commercial email and would like to avoid receiving such email in the future, you may opt-out of receiving it by clicking on the opt-out area within that email or by clicking here. Fender will only communicate with you according to your instructions.

9. Security

Fender limits third party access to personally identifiable information collected on this website. This website has security measures in place that we believe are reasonable to help protect against the loss, misuse and alteration of the information under Fender's control. While Fender cannot guarantee that loss, misuse or alteration to data will not occur, Fender uses industry standards, such as Secure Socket Layers (“SSL”) technology, to help safeguard against such occurrences. In certain instances, the information passed between your browser and the Fender system is encrypted with SSL technology to create a protected connection between you and this website to ensure confidentiality. In the event that a breach into the Fender security systems occurs and there is a possibility that an unauthorized person acquires your personal information, Fender will notify you of such a breach under applicable law.

10. Access to Your Personal Information

You may request from Fender access to and rectification or erasure of the personal information or restriction of processing of personal data concerning you. You may further object to the processing of your personal information and request your personal data to be made portable to another party. If you wish to have access to your personally identifiable information, please contact us with your request.

You may access, update and correct your online account information at any time by logging into your online account and updating your information. If you wish to delete your online account, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for a certain period of time.

In the event of a change in control of Fender or sale by Fender of substantially all of its assets, any information owned by or in the control of Fender may be transferred to such Fender successor, who will comply with the terms of this Privacy Policy.

11. Complaints

You may address any complaints to Fender and we will take your concern very seriously. You may further lodge a complaint to your national data protection authority in cases where you deem that appropriate.

12. Third-Party Websites

This website may link to, or be linked to, other websites not maintained by or related to Fender. Fender is not responsible for the privacy policies or practices of any third parties or third-party websites, including any third-party linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. Fender encourages you to review the privacy policies of such websites before disclosing your personal information to them.

13. Contacting Us

Your privacy is important to Fender. If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Fender Musical Instruments Corporation

Attn: Legal

17600 N. Perimeter Drive, Suite 100

Scottsdale, AZ 85255, USA