Jimi Hendrix

Alter Your Axis

Experience the Jimi Hendrix Stratocaster®

Imagination Is Key

Jimi Hendrix’s music offers something for everyone; sublime melodies, fiery lead playing, masterful rhythm work and sonic textures the likes of which had never been heard before. The foundation of his pioneering guitar style was his “flipped over” Stratocaster, and now the guitar god’s tool of choice is available to the common man—the Jimi Hendrix Stratocaster.

Follow in the footsteps of a musical giant with this irresistible guitar offering unique looks, handmade craftsmanship, vintage-inspired components and a playing feel that’s all its own. Like Hendrix himself, this instrument is a true original.


“’Cause I got my own world to live through”

Jimi Hendrix Signature Logo Authentic Hendrix Logo

Jimi Hendrix

Jimi Hendrix

Now it's your turn to change the world of music

Reverse American Vintage Pickups
Reverse American
Vintage Pickups

All three American Vintage ’65 “gray-bobbin” pickups with staggered-height pole pieces are flipped, uniquely altering their harmonic structure.

Reverse Headstock

The reverse headstock changes the length of the bass strings and creates a tighter playing feel; shorter treble strings make for easier bending and vibrato.

Reverse-Angled Bridge Pickup
Bridge Pickup

The reverse-angled bridge pickup produces inspiring tight, warm tone with enhanced upper harmonics and definition.