Your Style


Your Sound

The looks of legends

Standard

The best of yesterday and today

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Forever original

Standard instruments blend 60 years of artist input with useful features for today’s player. Whether it’s your first instrument or your 50th, a Standard guitar or bass isn’t any Fender—it’s the Fender.

Standard

The best of yesterday and today

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Deluxe

Enhanced features for modern performance

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Faster, louder and feature-packed

From enhanced electronics to optimized playability, Deluxe instruments are all about the details. For the player in search of a high-performing instrument, allow us to introduce you to your new obsession.

Deluxe

Enhanced features for modern performance

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Vintage

Authentic reissues and vintage-inspired designs

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Tone throughout time

Our Vintage selection of instruments captures the most iconic Fender models throughout history like never before, whether you’re reliving the good old days or experiencing them for the first time.

Vintage

Authentic reissues and vintage-inspired designs

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Artist

Their Sound in Your Hands

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What legends are made of

Whether you love their playing styles or songs, you’ve always wondered the secret behind that amazing tone—and just how they achieve it. The secret is out, with a little help from the musicians themselves.

Artist

Their Sound in Your Hands

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BASSES

Select a model. Shape your sound.