The looks of legends
The best of yesterday and today
Standard instruments blend 60 years of artist input with useful features for today’s player. Whether it’s your first instrument or your 50th, a Standard guitar or bass isn’t any Fender—it’s the Fender.
Enhanced features for modern performance
Faster, louder and feature-packed
From enhanced electronics to optimized playability, Deluxe instruments are all about the details. For the player in search of a high-performing instrument, allow us to introduce you to your new obsession.
Authentic reissues and vintage-inspired designs
Tone throughout time
Our Vintage selection of instruments captures the most iconic Fender models throughout history like never before, whether you’re reliving the good old days or experiencing them for the first time.
Collectible musical masterpieces
The sound of something different
From the eccentric to the exotic, Limited Edition guitars and basses offer never-before-seen and rare features to the discerning collector—and look as good onstage as they do behind glass.
Their Sound in Your Hands
What legends are made of
Whether you love their playing styles or songs, you’ve always wondered the secret behind that amazing tone—and just how they achieve it. The secret is out, with a little help from the musicians themselves.